Evins relaunches an iconic brand by reestablishing positioning and relevance and by garnering extensive media coverage
For decades, Vuarnet had been a defining brand in winter sports, but for its relaunch in the U.S., the iconic brand needed to consolidate their position, streamline their brand and re-invest in the equity of the Vuarnet name to grow more effectively. Evins brought a fresh perspective to Vuarnet’s brand messaging, helping unify their voice and renew their focus on innovation and quality. Together, Evins and Vuarnet identified ways to streamline the essential messaging elements across media and experiential activations.
Performance/Results:
- Comprehensive Media Materials
- Over 350 Million + Media Impressions
- Celebrity Brand Experiential Activation at Sundance Film Festival
- Secured feature coverage in top tier, targeted media outlets, including Bloomberg, Cool Hunting, GQ, Los Angeles Times, Maxim, Men’s Journal, Outside, Paste, Robb Report and Thrillist
- Brand and Product Introductions to Top Actors, Musicians and Entertainers
