Leaders in our industry and experts in brand strategy

We are uniquely qualified to provide the talent, knowledge and expertise necessary to ensure the success of our client programs. We build long-term client relationships, with an average of more than 8 years and with several in excess of 20 years.

Mathew L. Evins, Chairman and Founder

Mathew Evins is the Chairman and Founder of Evins Communications, which has received consistent acclaim for its integrated branding, marketing, and communications programs for legacy, luxury and prestige brands. In addition to the firm’s specialist expertise in travel and hospitality, Evins Communications encompasses four group practices: Digital Content & Integration; Food, Spirits & Wine; Lifestyle and Travel & Hospitality.

Since its inception in 1987, Evins Communications has been consistently recognized for its brand strategies, business insights and creative programming, having made a consequential contribution to the development and growth of numerous icon and innovator brands and businesses, including American Express Centurion and Platinum, Bergdorf Goodman, Cakebread Cellars, Colgin Cellars, Departures Magazine, Exclusive Resorts, Hotels & Resorts of Halekulani, Inspirato, Jet Linx Aviation, Leica Camera, LVMH Watch & Jewelry, Maker’s Mark Bourbon, Marquis Jet, Neiman Marcus, Park Hyatt, Preferred Hotels & Resorts, Rosewood Hotel & Resorts, The Knickerbocker Hotel, The Lanesborough, Uniworld River Cruises, Valentino, Vera Wang, Vitamin Water and Wheels Up, amongst many others.

Prior to founding Evins Communications, Mr. Evins previously served as CEO of Pain Therapeutics Corporation, as CEO of Cardiff Consultants, a business and financial strategic consultancy and as a Vice President of Vector Petroleum Corporation. While an undergraduate at the University of Pennsylvania, from which he received a B.A. degree, Mr. Evins created and co-published “The Talisman Report,” which became the world’s leading investment advisory newsletter for the three years of its publication. While attending the University of Pennsylvania, and for more than six years beforehand, Mr. Evins served on the staff of Cornell Medical Center, initially as a Surgical Research Associate in the Cardiovascular Research Laboratory and, subsequently, as Associate Director of the Rogosin Organ Retrieval & Preservation Laboratory.

Mr. Evins is one of the most respected authorities and thought leaders in luxury and luxury hospitality, has lectured at the Cornell Hotel School and NYU’s Graduate School of Business, and has authored numerous articles on luxury and luxury hospitality for such publications as Elite Traveler and HOTELS Magazine. Mr. Evins currently serves on the boards of The International Luxury Hotel Association, Luxury Travel Exchange International, ULTRA Luxury Exchange and the International Hotel Investment Forum. He is also a cofounding board member, Secretary, Treasurer and a member of the Executive Committee of the Board of Directors of the Global Virus Network, a non-profit 501(c)(3) coalition comprised of 57 Centers of Excellence in 33 countries worldwide, working collaboratively to prepare for, defend against and provide an integrated first research response to, existing, emerging and unidentified viruses that pose a clear and present threat to public health, such as COVID-19.

Louise R. Evins, President and CEO

Louise Evins is President and CEO of Evins Communications, which she joined in 1997. She directs the firm’s strategy, marketing and development, as well as manages the operations and finance of the business. Under Ms. Evins’ leadership, Evins Communications has become the leading branding, marketing, communications and public relations firm in the luxury and prestige sectors, with specialist expertise in developing integrated multi-platform programs for niche, icon and legacy brands. She instilled an entrepreneurial dynamic into the firm, transforming the practice of public relations into brand marketing and communications while simultaneously  building iconic brands and transformative businesses.

Prior to joining Evins Communications, Ms. Evins established a reputation as an outstanding and innovative specialty retailer in accessories, cosmetics, fashion and jewelry, having served as Senior Vice President and General Merchandise Manager of Henri Bendel where she was the pioneering and evolutionary force behind the development of such brands as Chloe, Karl Lagerfeld, MAC Cosmetics, Trish MacEvoy and Wolford. Ms. Evins previously led a leveraged buyout, and served as President and COO, of Joshua Slocum, Ltd., building a chain of thirty-five retail stores specializing in women’s apparel, sportswear and accessories. Ms. Evins began her career at Lord & Taylor where she held several senior management and merchandising positions.

Ms. Evins serves as a member of the Fashion Industry Advisory Board of LIM College, which empowers and enables students to become accomplished professionals in the global fashion industry and bridges the divide between academics and real-world experience. She assists and advises in areas such as curriculum, student advocacy and long-range planning, as well as mentor students, guest lecture and provide counsel for new programs or degrees to help LIM College identify emerging areas of study. Ms. Evins also sits on the board of the Dramatists Guild Foundation, a national charity that fuels the future American theater by supporting playwrights, composers, lyricists, and librettists at all stages of their careers through educational programs, awards, grants and stipends as well as emergency grants to aid artists in need. Ms. Evins is also a founding board member of Women’s O.W.N. and the Forbes Executive Women’s Board, amongst others. She received a B.A. degree from Boston University.


David Harrison, Executive Vice President

David Harrison is Executive Vice President at Evins Communications and directs the agency’s Brand Content & Integration practice. David combines expertise in traditional marketing, branding and communications with a focus on digital incorporation and optimization, creating successful and award-winning 360-degree campaigns for clients in the lifestyle, wine and spirits, hospitality and entertainment industries.

David combines a background in journalism with a thorough knowledge of digital and social media resources, platforms and tools, managing and guiding clients such as Halekulani, DUX, Arlo Hotels, National Limousine Association, Maker’s Mark and OCTAVE Institute. David’s development of comprehensive and proprietary monitoring and analytics reporting strategies have proven invaluable in new product launches, event planning and crisis communications.

Prior to joining Evins Communications, David developed and implemented new media launches and campaign strategies for numerous brands, both with a boutique wine & spirits agency, as well as on a freelance basis. David’s work has earned Evins Communications an AVA Gold Award, a Telly Bronze Award and two Hermes Awards – gold and platinum, and he is a regular contributor to Forbes as a member of the Forbes Agency Council. David graduated from the State University of New York at Purchase with a degree in English Literature.

Drew Tybus, Senior Vice President

Drew Tybus is a Senior Vice President at Evins Communications and directs the agency’s Food, Wine & Spirits practice. With experience and expertise in myriad industries, Drew’s established reputation and life’s passion is in food and beverage, wine and spirits.  At Evins Communications, Drew directs a portfolio of accounts that includes Maker’s Mark, Laphroaig, Old Overholt and ICCA.

Prior to joining Evins Communications, Drew held the position of Vice President of Brand Marketing at Porter Novelli, where he co-founded and developed the firm’s “Orange Palate” practice, directing, managing and serving as the media relations strategist for such accounts as the Almond Board of California, Brooklyn Brewery Mash, Big Gay Mississippi Welcome Table, MakiFresh/Jinsei, Old Fourth Distillery and Vita Coco, amongst others, as well as for iconic chefs including John Currence, Kelly English and Eli Kirshtein.

In addition to his leadership of Orange Palate, Drew also was a member of the account leadership teams for a myriad of iconic brands, including Bayer Aleve, DAS, ExxonMobile, SanDisk and Sony PlayStation®4.  Prior to joining Porter Novelli, Drew founded and built, Tybus PR, a successful consumer public relations firm that represented such clients BailoutBooth.com, Feed Granola and Schick®.

Previously, Drew held the position of Senior Publicist at Bratskeir & Company, where he was responsible for creating and executing strategic media relations programs for a variety of clients and events and served as the lead on such accounts as Arizona Beverage Company, Bear Naked Granola, Firefighter Beverages, PAMA Pomegranate Liqueur and Vox Vodka, among others.  Drew received a Bachelor of Science degree in Communications and Public Relations from the University of North Carolina at Charlotte.

Ethan Nguyen, Vice President

Ethan Nguyen is a Vice President at Evins Communications and directs and administers the financial bookkeeping for all agency clients. Since joining Evins Communications as an Associate Accountant, Ethan has instituted consequential improvements in financial organization, payroll and record optimization and developed integral technological improvements in the internal financial structure of the agency. Previously, Ethan worked as an accountant for Sills Huniford Associates, a prestigious interior design firm based in New York City. Raised in Houston, Ethan graduated from the University of Texas in 1998, with a Bachelor of Science degree in Psychology and a minor in Accounting.