Experiential Activations Make Maker’s Mark The Toast Of (Any) Town

Evins Brings The Maker’s Mark Brand To Consumers Where They Live and Play

Tasked with bringing the Maker’s Mark brand to life through experiential activations, Evins has created and produced a series of impactful events. The Maker’s Market, a one night only Maker’s Mark takeover of Essex Market, invited New Yorkers to enjoy hand-crafted cocktails, with all proceeds going towards cleaner oceans and waterways. In celebration of the holiday season, Evins helped Maker’s Mark launch the “Small Town, Bright Lights” contest, which sought nominations for small towns across the country to receive a holiday makeover from the brand, bringing joy to all those who encountered the activation

Performance/Results:

  • Local, Regional and National Media Coverage
  • Millions of Brand Impressions Across Multiple Activations
  • Influencer Management and Content Creation
  • Social Media Content and Conversation
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