Evins Communications Celebrates Inclusion in the PRNet 100 2022
For the second year in a row, Evins has been recognized by the influential organization for its public relations expertise. Read more HERE.
14 Best Practices To Ensure Both Sides Benefit From A Partner Marketing Campaign from Forbes
In a recent article on brand partnerships, Forbes included thoughts from Evins EVP David Harrison. Click here to read it all.
David Harrison Provides Guidelines for Brand Communication in the Age of Global Connectivity
In his latest article for Forbes titled Speaking To A Global Community: Five Guidelines For Brands, Evins EVP David Harrison looks at the challenges of scheduling and sharing brand content with a news cycle dominated with tragedy and outrage.
With valuable information for any brand, the article covers how to protect your brand against negative reaction to your posts, the steps needed to ensure that your brand remains sensitive to the conversation landscape and much more. Click here to read it all.
Evins EVP David Harrison Provides Insights for Two Recent Forbes Articles
The first is 16 Precautions For Companies Using Social Media To Handle A PR Crisis in which he shared:
“It is important to remember that the most conversation during a crisis happens on social media, and an attempt to come in and “manage” that conversation will almost always backfire. Instead, we work with our clients to create a holistic communications approach that incorporates social media in a strategic way, rather than giving in to impulse posting or the urge to “set the record straight.” – David Harrison, EVINS
The second is in How To Use A/B Testing And Consumer Insights To Tweak Campaigns where he shares how our agency newsletter helps Evins use insights to tweak our approach:
“Crafting our agency newsletter has been filled with testing to determine the type of content our readers are looking for from a public relations agency and tweaking accordingly. We do this for our clients on a regular basis, but taking the time to do that for our own communications has led us to insights that have allowed us to tailor our communications to best drive interest and engagement.” – David Harrison, EVINS
Evins Announces Michelle Kelly as Vice President, Travel & Lifestyle
Mathew Evins Named Chairman of the Global Virus Network Board of Directors
“It has been a defining honor and privilege to work with Dr. Gallo, Dr. Bréchot and the team at the GVN since its establishment in 2011. The organization has become indispensable in the preparedness, defense and first research response to emerging, existing and unidentified viruses that pose a clear and present threat to public health. No other institution in the world has the GVN’s breadth, depth and scope of virology capabilities, resources and specialists, and it is the only organization that brings together the world’s foremost virus experts to collaboratively and accretively leverage their individual expertise to address the challenges, issues and problems posed by pandemic viruses. I am incredibly grateful and honored to have been elected Chairman, and for the opportunity to work closely with the leadership and with my distinguished colleagues on the Board of Directors to advance and further the mission and consequence of the GVN. Most importantly, my overarching priority as Chairman, is to help the organization build its financial, operational, and public health resources to enable the GVN to ensure that the world will never again be unprepared, untrained and ill-equipped to deal with pandemic viruses.”
Read the entire announcement HERE
Evins EVP David Harrison’s Thoughts Featured in ‘How 15 Agency Leaders ‘Surprise And Delight’ Prospects And Clients from Forbes
“As an agency that works in hospitality, we’ve learned that the ‘surprise and delight’ model is applicable to the agency-client model as well. We aim to do this by providing an extra 5% of things, beyond our delineated scope, that are helpful to the clients’ business. This can be key learnings, trend reports or even a mention in an article or post. It all serves to make the client feel appreciated.”
Read the entire article HERE
Evins Chairman Mathew Evins Shares His Thoughts On Delivering An Unforgettable Guest Experience With The ILHA
“Search Solutions for PR Problems” Webinar From CommPRO.biz Features Evins EVP David Harrison