Evins Pilots the Pink Plane Initiative Supporting Breast Cancer Awareness
To raise awareness and support those living with breast cancer, Evins worked with Wheels Up to develop the Pink Plane Initiative, a campaign launched in partnership with the Dubin Breast Center that invited Wheels Up members and the general public to contribute for every Pink Plane revenue hour flown for a set period of time. The initiative became an annual tradition, with the KingAir 350i ‘PinkPlane’ raising substantial awareness and financial support for the Dubin Breast Center each year.
Performance/Results:
- Media Strategy, Materials and Media Relations Support
- Secured feature coverage in top tier, targeted media outlets, including Forbes, Yahoo! and Robb Report
- Thousands of Dollars Raised to Support Breast Cancer Research
Leverage Their Individual Expertise To Do Battle With Pandemic Viruses
