Evins Partners A Fashion Icon with An Iconic Property For Awareness and Media Coverage
The Lowell, New York City’s leading luxury hotel, tapped Evins to increase awareness of the property by engaging socio-cultural influencers. As part of an always-on influencer program, Evins secured a partnership with Billy Porter, hosting him the night of The Tony Awards and leveraging his stay for enhanced social media awareness and media coverage. Evins managed the entire collaboration, from negotiation to execution.
Performance/Results:
- 10 Social Media Posts from Billy Porter, Generating a Reach of 3 Million
- Overall Social Media Reach of 20 Million +
- 110 Million+ Impressions Across Seven Top-tier Media Outlets, including Harper’s Bazaar and Page Six
- Development of an Ongoing Relationship between Billy Porter and The Lowell
