Evins Redefines ‘Limo’ For A New Era
The National Limousine Association (NLA) challenged Evins to redefine “limo” for modern consumers and corporate travel managers, with the goal of shifting the outdated image of a stretch limo on prom night to more modern modes of chauffeured transportation – SUVs, sedans, sprinter vans and motorcoaches.
The team created and implemented a year-long campaign, leveraging member operator data, a new sustainability initiative and a visit to Capitol Hill to drive significant awareness, engagement and repositioning of the industry. The resulting coverage also includes front page placement in the Sunday print edition of The New York Times.
Performance/Results:
- 734 Million Brand Impressions
- 239% Increase in Website Traffic
- Media Coverage in Outlets Such As The New York Times, Seattle Times, Boston Globe, Politico, Inside Edition, Business Insider, Autoweek and others
