Evins Brings Media Attention to the Heart of Kyoto
When Japan reopened its borders to international travelers in October 2022, Evins capitalized on pent-up demand in the US and UK for client HOTEL THE MITSUI KYOTO. The hotel opened during the pandemic and there was a great opportunity to introduce top-tier media for the first time to new experience when traveling to the market.
To build awareness and third-party advocacy, Evins’ strategy included hosting a mix of individual and group trips with personalized itineraries, resulting in significant and ongoing media exposure in prestigious national and international luxury travel outlets.
Performance/Results:
- 18 media visits, averaging 1.5 stays per month
- 1.2 Billion Impressions
- Media Coverage in Outlets Such As T Magazine, The New York Times, Architectural Digest, Conde Nast Traveler, Elite Traveler and others.
