Evins Taps Influential Experts to Encourage Conversation and Trial of Jadot Wines
Evins was tasked with deepening Louis Jadot’s connection with their current consumers and fostering strong brand ambassadors among key digital influencers. Evins created and executed a strategic Instagram campaign and competition called #ModernMeals, designed to target and engage a larger audience of food pros and amateur foodies rather than just wine passionates.
Performance/Results:
- Created a Brand Network of Influential Food Influencers
- 50+ Social Media and Blog Posts
- 100% Increase of Brand Following on Instagram
- 25+ Pairing Recipes and Meal Inspiration Content
